Building Your Ad
1. Accepted Software
Macintosh-formatted digital files:
• QuarkXPress 4.11 (or earlier)
• Adobe Photoshop 7.0 (or earlier)
• Adobe Illustrator 9.0 (or earlier)
• Export Freehand graphics as Illustrator EPS files.
Please note: We cannot accept Pagemaker files or PDF files.
2. Accepted File Formats for Graphics
• Color Images: - Save in CMYK color mode as TIFF or EPS. Images with clipping paths must be saved as EPS.
Please note: Do not use Photoshop DCS 1.0 or Photoshop DCS 2.0
• Black and White Images: Bitmap or Grayscale TIFF
• Image Resolution: - CMYK and Grayscale - 300ppi at 100%.
Bitmap images - 800ppi at 100%.
3. Correct QuarkXPress Document Setup
• Document Size
Non-Bleed Ads: Find the dimensions for your ad size at www.honolulupublishing.com
Bleed Ads: The document size should match the ad trim size. Extend items that will bleed 1/8" beyond the page edges into the pasteboard area. For a full bleed, extend all four sides.
Safe Text Area: Keep all text 3/16" inside the trim to ensure that text does not get cut off.
• Correct Color Palette Settings
Convert all RGB colors to CMYK. Convert all spot colors, including Pantone, to CMYK.
• Perform a “Collect for Output”
This will notify you if any graphics are missing. You must update all modified graphics.
• Fonts
Be sure to collect both parts of each PostScript font (screen font and printer font). Use PostScript Type 1 fonts only.
4. Accepted Color Proofs:
For the most accurate color match of digital files, supply a Kodak approval proof. Please do not rely on ink jet printers for your color proof. Most ink jet printers do not produce accurate CMYK color output. All proofs must be prepared to SWOP standards.
Delivering Your Ad
Please note: Please do not send ads via e-mail.
Option A: Physical Delivery
Provide your ad materials on 100 MB Zip disks, 250 MB Zip disks or CD-Rs.
Option B: Electronic Delivery
Stuff all materials and deliver via FTP (File Transfer Protocol) to our FTP server.
Honolulu Publishing FTP Site Information
1. Software Required?
You can use FTP software such as Fetch (http://www.fetchsoftworks.com) for Mac
or CuteFTP for Windows (http://www.cuteftp.com/).
2. How to connect:
You will need to enter server information in the four fields your software will provide:
Host: 64.75.130.164
User ID: public
Password: public
Directory: (leave this field blank)
3. Placing your files:
Place your files in a folder and stuff the folder using Stuffit Deluxe or a similar program. Put the stuffed file in the appropriate magazine folder in the FTP server.
4. Notify us:
Please notify the proper persons, via e-mail, that you have placed files on the FTP server.
For all DRIVE GUIDE ad materials, contact Adverstising Art Director.
For all DRIVE GUIDE editorial photos or editorial graphics contact Darrell Grindstaff at 808-792-0266, or toll-free 800-272-5245.
Provide the following information in your e-mail:
• File name (the name of the stuffed file)
• Publication name (the name of the Honolulu Publishing magazine the files are intended for)
• Client name (the name of the advertising client)
• Salesperson's name (the name of the Honolulu Publishing salesperson who represents the advertising client)
Your compliance with these requirements is greatly appreciated.
